A Swiss luxury Ready-To-Wear label at the heart of Swiss Lifestyle

HEAVENS GENEVE is a luxury Prêt-à-Porter label, defined to compliment the nations famous watch and jewelry markets.

The brand is founded in Geneva in 2008 by Philippe Camperio, an entrepreneur with twenty years of experience in Private Equity. With a strong interest in Contemporary art and fine beauty, this aesthete recognized a niche in the luxury fashion market, and set out to launch a high-end label conveying Swiss values and understated elegance.

In 2009, Véronique Genecand, an expert in the fashion industry, who built her professional experience in both Milan and Hong Kong, is appointed General Manager. HEAVENS GENEVE launches its first collection in Switzerland and gradually expands in Europe, becoming the first Swiss-stated Prêt-à-Porter label.

HEAVENS GENEVE is inspired by the story of a contemporary Heidi. Having travelled to the largest cities in the world, she returns to settle in her native country. She has become a trendy cosmopolitan woman, savvy and confident in her sense of style, yet she still relates to Switzerland’s reassuring values. This modern-day Heidi embodies a Lifestyle based on traditional Swiss heritage revisited by HEAVENS GENEVE.

HEAVENS GENEVE is a portfolio company of Swiss Luxury Beliefs, a Private Equity Group, whose objective is to build and operate several Swiss luxury brands that encompass Swiss lifestyle.